The Ultimate sales tool. Well used display lighting can help sell merchandise by guiding the customer throughout the the store displays. Good display lighting should emphasize the merchandise and enhance the desire to buy. Brighten and lighten, proper light level supports merchandising objectives. Too dim as well as too bright can cause the customer discomfort. A well shielded fixture can control the glare and let the customer focus on the product. Accent lighting: For lighting objects on a wall or any verticle surface position the track at about 60% the distance from the wall relative to to the distance down from the ceiling to the center of the object being highlighted.
Wall washing: For relatively smooth surfaces, mount the track 2' to 3' from the the wall on ceilings up to 9'h. On ceilings between 9' and 11', mount the track between 3' and 4' from the wall.
Wall grazing: For dramatic shadows on surfaces such as draperies, stone, and brick, mount the track 6" to 12" from the wall with the fixtures the same distance apart and aimed downward for a grazing effect.
General Lighting: General lighting can be provided by using track fixtures aimed at a wall or by the spill light provided by fixtures used for accent lighting or wall washing.
Shipping: F.O.B. Los Angeles and New York.